Of all the toys that I was most excited to introduce Elliott to, I think Matchbox and Hot Wheels cars might have been at the top of the list. While G.I. Joe characters had flair (and guns) and Playmobil and Brio are timeless, there was something I always appreciated about the simplicity of a toy car.
I have come to realize that, for little boys, the No. 1 requirement for a successful toy is, undoubtedly, durability. And nothing beats a Matchbox car in that respect. Over the years we had Playmobil figures lose legs or their hair (which meant those characters could only be used when battling Indians where they were quickly scalped.) The connectors on Brio pieces broke and needed to be glued back together and I’m sure every one of our G.I. Joe figures suffered a snapped rubber band at some point in his life. This was a fatal condition until my little brother figured out how to reassemble them with replacement rubber bands (a day that probably ranks in the top 10 of my childhood.)
But Matchbox cars? Sure you could bend an axle and give them enough dents and dings to make them something less than street legal. But to do enough damage to truly take them out of commission you’d have to put one in the microwave.
Naturally, I took their fortitude as a challenge and put my entire fleet of cars through a set of endurance feats that probably ranks just slightly shy of sadistic. One of the earlier games I created involved holding a car in each hand and throwing them against each other as hard as I could. If one ended up on its back and the other stayed on its wheels, the surviving car got a point and the game continued as a best-of-three series.
One of my more inane games involved taking cars out to the backyard and throwing them down our slide one by one. The car that bounced the shortest distance away from the slide was eliminated and the entire process was repeated until a champion emerged.
As I got older, I became more and more well-versed in the intricacies of every car. I had my favorites and had extremely uncreative names for many of them (such as Fast Yellow). Shortly after I was introduced to the beauty and majesty of the NCAA college basketball tournament, I created my own bracket that pitted 64 cars in a single-elimination tournament, putting two cars at a time in a flimsy two-vehicle shooter (the best $2 my parents ever spent) and racing them across the room. Following each tournament I would then adjust my Matchbox car “power rankings”…. Yup.
I do not expect Elliott to have the same obsessions I did growing up. But, at the same time, I’m pretty excited about playing with cars again. We even put a Hot Wheels car on our registry before Elliott was born. He already has a decent arsenal and has recently graduated from simply putting them all in his shopping cart and then ramming the cart into a wall, to driving individual cars on our tables and walls, complete with vrooming sounds. In short, we’re getting close.
There’s only one problem. Hot Wheels and Matchbox cars these days suck. It’s a travesty. The cars are no longer entirely metal. Producers have instead opted for a flimsy plastic chassis. I am sure that this has made the cars cheaper to manufacture and it also makes them far less likely to give a younger brother a concussion when a well-aimed Corvette connects with his temple. Yet it also makes for a vastly inferior product.
These cars wouldn’t last 30 minutes with my 7-year-old self. And my 10-year-old self would be appalled at how the newer lightweight vehicles made their racing performance wildly inconsistent, leading to unpredictable spin-outs. To make matters worse, we were at Fred Meyer the other day and I was going to pick up a new Cars-themed vehicle for Elliott as an impulse buy. Another beautiful thing about old Matchbox cars was their ability to pacify a 5-year-old for 49 cents. I reached to grab the Hudson Hornet, I noticed the price tag at $4.99. Are you freaking kidding me?
I realize that my disillusionment with items from my past is only beginning but I am appalled at how much something as simple as a metallic toy car could have been botched in 20 years. Fortunately, my vast collection of well-used yet still perfectly functional cars still exists at my mother’s house and I can use them as a monument of the way things used to be to Elliott.

This is the kind of awesome technology the '80s gave us. Color Racers. Cars that changed color with the temperature. Necessary? No. Awesome to 9-year-olds? Yes.

Download | Duration: 00:31:00


